Summary :

Today the market competition in is very tight and the role of trade (distributor, reseler, and retailer) are more powerfull rather then manafacturer. So, the manufacturer (company) have to prepare better Trade Marketing Plan. Nowdays the consumer tend to buy the product when they visit store and prefer to buy product with added value i.e instore promotion, better display, experince, enggagement, etc. So the good trade marketing plan will help the company to win the competition. This Trade Marketing training/workshop will help the team who involve in develop Trade Marketing Plan to understand the concept and how develop the Trade Marketing plan step by step.

Learning Outcomes :

After completion of this program, participants will be better knowledge and able to:

• Understand the concept and Trade Marketing and the contribution to company growth
• Understand the role and responsibility of Trade Marketing Division in the organisation and relation with other department mainly sales division and marketing division
• Undestand the frame work cycle of Trade Marketing
• Have a capability to develop Trade Marketing Plan

Topic Covered :

Module 1. Introduction of Trade Marketing : This module explains an overview of Trade Marketing , mission, vision, target, model and contribution to company

Module 2 : The Power of Trade Marketing : This module explains about the role and responsibility of Trade Marketing in company and Program to Improve Sales Performance of Company

Module 3 : Channel profile and Key Competitors activity : This module explains about channel profile ,charateristic of industry and opportunity to improve sales performance

Module 4 : Understanding Shopper Interface : This module explains about the consumer behaviour and program to increase brand awareness and enhance consumer experince to drive more sales in-store level.

Module 5 : Understanding Consumer Interface : This module explains an overview of how to promote product to consumer by undertsanding of brand management and consumer marketing program to support Trade Marketing activitity

Module 6 : How to develop Trade Marketing Plan : This modul is exercise and discussion on how to help participants to develop Trade Marketing Plan

Who should attend

• Sales Director/Mgr, Marketing Director/Mgr, Trade Marketing Mgr, Product Mgr, Regional/Area Manager, Supply Chain Mgr, Sales Analyst
• People who involve in cycle (monthly) sales planing
• People who want to know about Trade Marketing that can implement in lubricant industry