Summary :

This program is designed to provide basic knowledge about financial processes, including the components of financial statements and financial analysis, tax policies related to third parties, working capital management, and capital budgeting. This knowledge is crucial for non-finance department teams to comprehensively understand the company’s business processes. Understanding financial processes can assist other departments in effectively communicating with the finance department when submitting program proposals and budgets to support department activities in the field. The synergy between departments creates the company aims to enhance its competitiveness to succeed in a highly competitive market. The realization of good synergy between departments will create effective and efficient business processes, as well as a conducive working environment for the progress and sustainability of the company.

Learning Outcomes :

After completion of this program, participants will be better able to:

• Understanding the principal of financial term, calculation, and process internal company that improve the communication with finance department in submitting program promotion, budgeting for Sales and Marketing Department
• The synergy between departments creates the company aims to enhance its competitiveness to succeed in a highly competitive market.
• The realization of good synergy between departments will create effective and efficient business processes, as well as a conducive working environment for the progress and sustainability of the company.

Topic Covered :

Module 1. Basic Accounting For Non Finance Executive : This module explains abount the Basic Accounting Theory, Purpose and Components of Financial Statements including significant accounting policies and explanatory Information 

Module 2. Financial Statement Analysis : This module explains about how do we make analysis on market and key competition

Module 3. Cash Flow Analysis : This module explains about the element in developing Trade Marketing Plan

Module  4. Working Capital Management  : This module is designed to help participants understand the principles of managing working capital to meet both immediate operational needs and future contingencies, ensuring the company’s ongoing stability and long-term sustainability

Module  5. Capital Budgeting : This module is designed to assist participants in conducting a review and evaluation of the effectiveness of programs or projects carried out for the purpose of business development or expansion into other business units using Capital Budgeting too

Who should attend :

• Area/Channel/Sales Manager, Brand/Product Manager/ Marketing Manager, General Manager, Vice President, Head Of Department, Director of non finance department  
• People who work to support sales and marketing team mainly to control and manage budget of Sales and Marketing Department
• People who want to know about  Business & Financial Analysis, Withholding Tax Policy, Capital Working & Budgeting